Storytelling is powerful. It is one of the most effective ways to forge human connections, spark empathy, and create loyalty. In order to tell an effective story (using Joseph Campbell's three part story structure) you need:

A relatable Hero
A series of challenges that are overcome
A transformation

But that's not all. Watch this boost to learn how to take a basic story and make it vivid, exciting, and memorable.

Remember, storytelling is a skill that can be practiced and improved. This boost gives you the concrete tools to do just that. Enjoy!