We start this program by exploring the GRACIOUS model, which is a clear roadmap for other-focused, persuasive sales conversations. The model covers concepts like: fostering personal relationships, how and when to “pitch,” and what needs to happen in order to seal the deal. Participants will also learn a simple, non-“salesy” idea for how to frame sales conversations that takes the pressure off of a potential lead but doesn’t let them off the hook. We’ll also go over a precise methodology for overcoming objections and navigating difficult conversations in four simple stages, while also eliminating defensiveness. Finally, no sales program would be complete without learning the 5 essential types of questions and how to use them effectively, how good questions go bad, and how to ask questions with linguistic precision.