Simply put, short and sweet is often better. In our attention-constrained world, more words often just means more opportunities to lose one’s audience. In this session participants learn the value of being brief, what brevity actually is, and specific tools to unlock: simplicity of message, accessibility of language, and importance of vivid vs. passive vocabulary. We also examine brevity in storytelling and explore the shortest possible stories, structural tools to keep stories brief, and frameworks to ensure relevance. Next, we consider the differences between synopsis, summary, and synthesis, and teach skills to accomplish the latter. Then we offer participants techniques to course-correct when they recognize they’re rambling. Participants also get access to a custom world in the GK Training practice app (Question Roulette) focused solely on brevity using a game called “Single Sentence Answers.